Design
Sprint
Design Sprint is an 8-day process for creating products, services, and business concepts through design, prototyping, and testing with your real customers.
It combines strategy, innovation, user experience (UX), concept creation, design, agile development, design thinking, and more.
when to use design sprint
Validation of ideas
If you have an initial product or prototype concept, running a design sprint can validate that idea. By engaging users early in the process, you collect valuable feedback, identify potential improvements, and make data-driven decisions to enhance and optimize your product before launch.
Early stage of product development
Perform a design sprint early in product development, when your idea needs validation and improvement.
Preparing for the product launch
Our deep practice in cultural and behavioral intelligence helps our partners put people at the center of their operations.
Product redesign or improvement
A design sprint brings a fresh perspective when rethinking an existing product or functionality. Identify pain points, explore innovative solutions, and test prototypes with real users to obtain decisive design feedback and insights.
Addressing problems
of usability
Address usability concerns or negative feedback from users. With research and testing, a design sprint helps understand user pain points and frustrations.
Innovation and ideation
Innovation and Ideation A design sprint is very useful for promoting innovation and generating new ideas for your product. It offers a structured framework for ideation, collaboration, and rapid prototyping.
All the steps of Design Sprint
Day 01
Align problems and set goals
Bring together experts from different teams to understand the company, the product, and the challenges faced. Based on these inputs, align the team and choose the right problem to be solved during the Design Sprint.
Day 02
Generate many solutions
Guide the team through a series of structured brainstorming processes to extract the best ideas from each team member, working individually but together.
Day 03
Summarize the best solution
Build on each other's ideas to create a solution that combines everyone's best ideas and solves the problem identified at the start of the Design Sprint.
Day 04, 05, 06
Create a high-fidelity prototype
In just 3 days, create a realistic, clickable digital prototype of the team's solution.
07:08
Test the product with real users
Test the prototype with real users, observe their interactions, collect feedback, and generate insights about what's working and what's not.
design sprint deliverables
Design with prototype
A high-fidelity clickable prototype that looks and feels like a real product. The project includes a maximum of 08 screens.
Usability testing
Usability test results and recordings from real users.
Recommendations
Insights and recommendations from usability tests to improve the product.
who is leading
the design sprint
I am a founding partner of Baux studio - a design and product development agency. I have more than 15 years of experience working as a designer. He has been responsible for design in some of the main design and UX consultancies in Brazil. Throughout his career, he has delivered and collaborated on projects for companies such as Coca-Cola, Itaú, Samsung, Google, Absolut, Stellantis, Ambev, Cyrela, and other brands.
Start on the right path. Schedule a Sprint with us. We help brands to transform ideas into reality. We can do the same for you.
Frequently Asked Questions
Here are some frequently asked questions about our design sprint service
The Design Sprint is completed in 8 days to ensure an efficient and quality result.
We delivered a design with a prototype of up to 8 screens, accompanied by usability test results and recommendations for improvement.
During the Design Sprint, we offered a single round of adjustments, focused primarily on changes that directly impact the business. Due to the nature of Design Sprint, we present medium-fidelity designs and therefore visual adjustments may be limited to ensure compliance with the 8-day deadline.
Our Design Sprint team includes a talented designer, an experienced project manager, and a highly qualified design leader, ensuring a holistic and effective approach.
To ensure adequate preparation, we request 3 days before starting the Design Sprint stages, thus ensuring a fluid and organized process from the start.