IGC Partner
website, e-commerce, branding
The challenge
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
The challenge
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
Customer Experience
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
The challenge
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
Matt Kipper
“Brands only get a few seconds to make you feel something, so we took Brixton out of its comfort zone to a more conceptual, fictional place. We stripped away everything but the essentials to show a modern view of the brand that’s iconic at a glance, but purposeful in every detail.”
Results
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
23%
14%
90%
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