Imagine a common situation: a company plans to launch a new mobile application, however, the professionals involved - designers, developers, and marketing specialists - are unable to reach a consensus on which features to prioritize and how to position the product in the market. Additionally, the budget is limited and there's pressure to launch the app quickly. How to resolve these impasses and deliver a product that is both user-friendly and profitable?
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This example illustrates a complex challenge, where there are a number of conflicting variables and interests, making reconciliation an arduous task. Design thinking offers a structured approach to dealing with these problems, bringing clarity and direction to the creation process.

Design thinking is an iterative process that involves a series of steps:
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1. Empathy: To seek to truly understand users, their needs and desires, through direct observation, data analysis, and feedback collection.

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2. Problem Definition: Synthesize the information obtained to clearly formulate the problem we are trying to solve, creating a solid foundation for the design process.

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3. Ideation: Generate a variety of creative solutions for the identified problem, prioritizing the quantity of ideas over quality at this initial stage.

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4. Prototyping: Transform the most promising ideas into tangible prototypes, allowing solutions to be tested and validated quickly and economically.

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5. Test: Submit prototypes to users to collect feedback and insights, refining solutions based on the responses received.

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6. Implementation: Integrate learning from the testing process to improve the final product while keeping a focus on user satisfaction and business objectives.
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By adopting a design thinking approach, it is possible not only to solve specific problems, but also to promote a culture of collaboration, innovation, and continuous learning within organizations. By bringing together professionals from different areas and abilities, it is possible to analyze challenges from different perspectives, enriching the design process and ensuring more comprehensive and effective solutions.

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In addition, information visualization plays a fundamental role in the design process, helping to organize and communicate complex ideas in a clear and accessible way. Tools such as mind maps, user personas, and user journeys can facilitate understanding of problems and stimulate collaboration between teams.

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Finally, it's important to adopt project management frameworks that are aligned with design principles, prioritizing flexibility, iteration, and collaboration. This allows teams to face challenges more effectively, promoting innovation and ensuring the delivery of products that meet the real needs of users.

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