Sunday
website, e-commerce, branding
Contexto
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
O desafio
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
Objetivo
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
Plataforma viva
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
Resultado
For over 20 years, VIZIO has been committed to making high-quality affordable entertainment. Smart TVs, sound bars, even a built-in, free digital streaming platform—they make it all for everyone, and don’t skimp on the quality.
But the brand’s digital experience didn’t accurately reflect this commitment, nor could people buy products directly from the site. VIZIO.com needed to reflect the brand’s ethos of “entertainment for all,” as well as champion individual product stories to enable confidence in visitors looking to buy.
23%
14%
90%
